Relevance of Connected Car services for buying a car

Relevance of Connected Car services for buying a car

Connected Cars

A recent study reveals that Connected Car services are a very important decision criteria for company car drivers. When buying a new car nearly 60% of the company car drivers state a high significance of connected car integrated in a new car.

Details

  • Appeared: 04.02.2016
  • Category: Connected Cars

In comparison, only every third private car driver considers connected car services as relevant when purchasing their next car. This indication can be also confirmed by a higher willingness to purchase various Connected Car services usable for a company car driver such as information to nearest petrol stations (20%) or payment possibilities inside a car (16%). The survey clearly indicates that company car drivers can be the enabling target group for Connected Car technologies.

The chart shows the different relevance of Connected Car services for the target groups company car drivers and private car drivers.

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