German influencer

German influencer

Digital Media

Germans loooove Soccer: The very special relationship of the Germans and their beloved ball also arises in social networks: Professional soccer players lead the league of influencers in Germany. That is what a survey of the LSP Digital figured out.

Details

  • Author: Kathinka Arlit
  • Appeared: 24.06.2016
  • Category: Digital Media

8 out of top 10 German influencers earn their money as a soccer pro. Most popular is Mesut Özil with 49 million followers. Impressive as well is the increase of reach: The fan base of Sebastian Schweinsteiger grows by 60 percent, Tobi Kroos by 63 percent. Influencers and the social web are even as far-reaching as European and World Championship soccer games on TV. The survey is based on the social media channels Facebook, YouTube, Instagram and Twitter, key date was 21st June of 2015 and 2016.

The chart shows the top 10 of the German influencer.

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